Victor Sassoon

Among others, Victor is Executive Chairman, Rubina Watch Company, founded in 1968. Victor transformed the business into a regional luxury timepiece and fashion retail and distribution platform across Southeast Asia representing iconic global brands.

Victor introduced second-wave coffee to Southeast Asia in 1996 with the launch of The Coffee Bean & Tea Leaf in Singapore and Malaysia. The Sassoon family acquired the parent company in Los Angeles in 1998 and was instrumental in building one of the world’s largest specialty coffee chains before divesting the business in 2019.

Victor is Chairman, Sassoon Investment Corporation (SassCorp), the family’s private investment vehicle. With offices in Los Angeles and Singapore, SassCorp invests across various sectors including real estate and tech-enabled companies in Israel, Southeast Asia and the US. Victor sits on various Advisory Boards including BlueRed Partners, Genesis Alternative Ventures and L Catterton Asia.

Victor was recognised by the Singapore Tourism Board as ‘Tourism Entrepreneur of the Year’ in 2000.


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