Believe

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Believe


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Believe

Believe is a Singapore-based beauty and personal care company that offers multiple private label products under their brands. Their core brand is Lafz, a premium Halal certified brand that sells cosmetics and fragrances catered to the Muslim community. Through their in-house R&D process, the company has developed several secret formulations to produce Halal beauty products that are as equally effective as the non-Halal products in the market. Believe aims to capture the fast-growing Halal cosmetics market in the region. They are current operating in India and Bangladesh, and they are looking to expand into Indonesia. Believe’s key investors include Accel Partners and Jungle Ventures. Check them out at https://believe.sg/