PORTFOLIO

Believe

Believe is a FMCG conglomerate that offers
multiple, private label brands of Halal-certified
cosmetics, fragrances, and personal care
products. The company’s aim is to capture
the fast-growing Halal cosmetics market in
the Southeast Asia region.

Key Operations: India, Bangladesh,
Indonesia (2022)

Industry: Commerce B2B/B2C/Social

Founded: 2019

Founders: Ankit Mahajan and Dheeraj Batra

Website: https://believe.sg/

Recent News

• Grocery delivery startup HappyFresh eyes over 100 dark stores in coming years, Business Times, 8 February 2022

• Indonesia-based grocery app Happy Fresh reaps $65M led by Naver Financial and Gafina, TechCrunch, 22 July 2021

PORTFOLIO

HappyFresh

HappyFresh is Southeast Asia’s leading on-demand online grocery platform that partners with supermarkets and retailers to offer customers a wide range of fresh grocery items that are delivered to their doorsteps. HappyFresh recently launched their own HappyFresh Supermarket, operating a network of dark stores in strategic locations to better serve their customers with longer operating hours and shorter delivery time.

Key Operations: Indonesia, Malaysia, Thailand

Industry: E-Grocery

Founded: 2014

Key Management: Guillem Segarra, Fajar Budiprasetyo

Website: https://www.happyfresh.com/

PORTFOLIO

Perromart

Perromart is a pet-care e-commerce platform that offers an extensive range of pet services and products from leading third-party brands as well as its private-label brands.

Key Operations: Singapore, Malaysia, Japan

Industry: Pet E-Commerce

Founded: 2015

Founders: Roy Lim, Hideki Fujita

Website: https://perromart.com.sg

PORTFOLIO

RateS

RateS is a membership-based social commerce platform with a targeted audience within rural Indonesia. RateS platform uses technology to modernize sourcing, distribution and credit that enables a seamless experience for resellers within rural Indonesia to start their online business via social channels

Key Operations: Indonesia

Industry: Social Commerce

Founded: 2016

Founders: Jake Goh, Albert Ho, Lim Jin Rong

Website: https://ratesapp.co.id/

PORTFOLIO

Transcelestial

Transcelestial Technologies is a last-mile internet connectivity startup that developed a new generation of wireless communications technology. The company’s flagship product provides secure last-mile connectivity with fibre-like speeds at a fraction of deployment time and cost.

Key Operations: Singapore

Industry: Telecommunications

Founded: 2016

Founders: Rohit Jha and Mohammad Danesh

Website: https://www.transcelestial.com/

PORTFOLIO

Una Brands

Una Brands uses significant growth capital to transform e-commerce brands into household names. They have a structured process to develop long-term brand strategy for value-enhancement, optimise existing operational processes through in-housing of multiple brands, and develop plans with brand founders for geographical expansion and product line launches. Una Brands buy category-winning brands with a strong track record, high product quality, and great customer reviews

Key Operations: Australia, China, India,
Indonesia, Malaysia and Singapore

Industry: E-Commerce

Founded: 2017

Founders: Kiren Tanna, Adrian Johnston,
Kushal Patel, Tobias Heusch, Srinivasan
Shridharanl

Website: https://www.una-brands.com/