TaniHub Group, an Indonesian startup that offers a technology-driven platform to better match supply and demand in the Indonesian agricultural
Founded in 2016, TaniHub has more than 45,000 farmers and 350,000 buyers in its network. Farmers are able to earn more for their crops due to the streamlined distribution channels where there are fewer middlemen between farms and the restaurants, grocery stores, vendors and other businesses that buy their products. It does this through three units: TaniHub, TaniSupply and TaniFund.
Recent news: TaniHub Group, an Indonesian startup that offers a technology-driven platform to better match supply and demand in the Indonesian agricultural and fresh produce sector recently raised a $65.5 million Series B.
During Pamitra’s time with the local farmers in Indonesia, he repeatedly heard complaints about how difficult it was to sell produce. “I never thought of myself as an entrepreneur. At the time, I just wanted to help the farmers get access to the markets.” If he could help farmers get their products to market more efficiently and reduce price disparity between farmer and buyer, they could increase their earnings and improve their lives.
Being a capital-intensive business, TaniHub raised debt from Genesis as they needed warehouses to wash, sort and pack the harvests before delivering to the buyers. If they were to raise equity, “the founders will get diluted significantly,” said Pamitra Wineka, CEO & President, TaniHub.
Impact & ESG
TaniHub aims to improve farmers’ access to credit, increase incomes of farmers, practice demand-supply matching which leads to waste reduction and engage in sustainable agricultural practices which supports United Nations’ Sustainable Development Goals (No Poverty, Goal 1), (Decent Work & Economic Growth, Goal 8), (Responsible Consumption and Production, Goal 12) and (Climate Action, Goal 13).
“We are delighted with the robust quality of our portfolio companies, especially since a growing number of them are making a positive impact to society and the environment, underscoring Genesis’ profit-for-purpose commitment.” – Ben J Benjamin, Co-Founder of Genesis Alternative Ventures.
“When we met with the Genesis team, we really liked their vision. They are social impact driven which is the soul of our business,” said Pamitra. TaniHub’s data indicates that the farmers have seen a major improvement in terms of standard of living.
- More than 30,000 smallholder farmers have been onboarded into the TaniHub ecosystem
- Farmers in TaniHub’s platform have recorded at least a 20% increase in their income
- Farmers who have participated in TaniFund have generated an additional 50% in income
Watch Pamitra Wineka at the Genesis Forum where he and other industry leaders discuss “Ketahanan”: The Resilience of These Indonesia Start-ups.
