International Women’s Day 2023


Get ready to celebrate International Women’s Day 2023 with Genesis! 

This year, we’re recognizing and embracing equity. What’s the difference between equality and equity, you ask? 

Equality means everyone gets the same resources and opportunities. However, equity goes one step further by acknowledging that each person has unique circumstances and allocates the exact resources and opportunities needed to achieve an equal outcome. 

It’s time to ensure that everyone has access to the tools and support necessary to succeed. Join us on March 8th to champion equity for women everywhere!

Today we turn a spotlight on the remarkable women in our portfolio companies who are making a big difference to the business and community:


Giselle Makarachvili, CEO, Hmlet 

What does “embracing equity” means to you?

At Hmlet, we’re all about providing fair and equal opportunities for everyone. That means recognizing and valuing each and every talent, and creating a flexible and attractive work environment where everyone can learn, grow, and thrive. We’re on a mission to build a diverse community of people from all walks of life, who can live and work together in harmony. With a team of over 15 nationalities, we’re breaking down borders and collaborating across continents. At Hmlet, we don’t just talk the talk – we walk the walk. “A Home for All” isn’t just a catchy phrase – it’s one of our core values, and we’re committed to living it daily. 

What will you do personally to embrace equity this year?

Picture this: a workplace where leaders lead by example, cultivating an inclusive and affirming mindset where everyone’s thoughts are valued and decision-making is judgment-free. That’s the kind of environment I’m committed to creating – where excellence is the norm and people are free to work in the way that brings out their best, while also encouraging teamwork and positive change. 


Zhiying Chua, Head of Investments & Projects, Neuron Mobility

What does “embracing equity” means to you?

Embracing equity means investing time to develop empathy and awareness of the biases and circumstances that impact the people around us. 


Helen Laura Samantha, HR Manager, Soul Parking

Tell us about the woman whom you admire the most? 

Without a doubt, my mom. She’s not just strong, she’s a force of nature. Growing up, she instilled in us the importance of traditional values like respect, good manners, and education, and also encouraged us to be independent, chase our dreams and embrace change. Her unwavering support and guidance have been the backbone of my success, and I am forever grateful to her.

As a practicing Christian, my mom also taught me about faith, empathy, and kindness. She showed me that life doesn’t always go according to plan, but with hard work and determination, I can overcome any obstacle. Plus, she’s always been there to pick me up when I fall, never judging, always guiding. While I am very much my own person, I cannot deny that she has a big influence over my values and principles.

Please share what “embracing equity” means to you in your professional and personal lives?

In my HR role as HR manager for a tech startup solving Indonesia’s traffic challenges, I believe in taking a personalized approach to working with my team. By understanding their strengths and weaknesses, I can provide the specific tools they need to thrive. It’s not about treating everyone the same, it’s about providing individualized support that helps each person reach their full potential.

The same goes for my personal life. By understanding my own needs and priorities, I can focus on achieving my goals and living a fulfilling life.

What will you do to “embrace equity” this year?

Embracing equity means creating a fair and inclusive work environment that supports and values diversity. As an HR professional, it’s my responsibility to educate stakeholders about the importance of equity and provide tangible support like hybrid work arrangements, training programs, and mentorship opportunities. 

By doing so, we can create a psychologically safe workplace that fosters high performance and empowers our team to achieve their full potential. In today’s rapidly changing landscape, embracing equity is not just a moral imperative, it’s a strategic advantage that can help us compete and thrive.